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WHO WE ARE

With over 40 years of experience in the field, we embrace technological innovation to create sustainable and forward-thinking projects, guided by a vision that places people and the environment at the center.

1980

In 1980, architect Vincenzo Frascà founded Studio Unidea, specializing in the design of hospitality structures.

1990

From its early years, Studio Unidea distinguished itself for its ability to provide high-quality creative support, becoming a reference point within an architectural and regulatory landscape in constant evolution..

The studio also became a technical consultant for FederAlberghi Firenze.

2000

Over the years, the studio expanded its scope, embracing architecture and interior design not only in the hospitality sector but also in residential developments and projects for commercial and service activities.

TODAY

Today, the studio operates at the forefront of integrated architectural design and the engineering of creative processes, adopting the BIM approach and using advanced software to produce photorealistic renderings and immersive video visualizations.
An advanced design process that guides clients with expertise and vision, from the initial concept to the completion of the project.

Our Values

People at the Center of Design

Every project begins with listening to the client’s needs. We believe that space should be conceived and designed to respond to people’s needs and functions, creating environments that are not only aesthetically pleasing but also functional and comfortable. This philosophy guides every phase of our work, allowing us to create projects that improve quality of life and respond to the contemporary challenges of living and building.

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Continuous Professional Development

Our passion for architecture and design drives us to constantly stay updated on regulations, technologies and design trends. This allows us to offer innovative design solutions that respond to contemporary needs.

Human, environmental and social sustainability

For us, architecture is a tailor-made process that places great care on human relationships, meeting the expectations of our clients and ensuring the highest level of economic and organizational efficiency.

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Listening, Support and Respect

Ideas require time, attention and dialogue.
An essential part of our work is imagining the best possible solution while respecting the client’s needs and project timelines.

Creativity Built on Solid Foundations

For over 40 years our studio has been active in architectural and interior design, offering a complete multidisciplinary design service that ranges from the architectural concept to the final delivery of the project.

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Partners

Complementary expertise and a shared vision guide every project, from the initial assessment through to completion.

ARCHITECT | FOUNDER

VINCENZO FRASCÀ

Architectural design, hospitality and construction management

Founder of Studio Unidea in 1980, he has over forty years of experience in the design, refurbishment and construction management of existing and listed buildings, hospitality properties and food and beverage venues.

He brings an in-depth knowledge of planning, building and administrative procedures, as well as the challenges associated with the construction phase. He is a technical consultant to Federalberghi Firenze.

BUILDING ENGINEER | INTERIOR & HOSPITALITY DESIGNER

FRANCESCA FRASCÀ

Interior design, hospitality and creative direction

A building engineer and interior designer, she develops projects for hotels, hospitality properties, restaurants and private residences, overseeing every stage from concept through to completion.

She combines design sensitivity with engineering expertise to create distinctive, functional and buildable spaces, carefully considering spatial layouts, materials, bespoke furniture, lighting and detailing.

She holds a First-Level Master’s Degree in Interior Design from the University of Florence. She is a certified fire safety professional and health and safety coordinator, with experience in statutory approval procedures and construction management.

BUILDING ENGINEER | PROJECT MANAGER & BIM EXPERT

BERNARDO HERD SMITH

Project management, integrated design and BIM coordination

A building engineer specialising in the management and coordination of complex, multidisciplinary projects.

He oversees the entire design and delivery process, coordinating the work of specialist consultants and ensuring that objectives, decisions, programme, costs and quality remain aligned. He has extensive experience in detailed architectural design, construction systems technology and project development using BIM methodology.

He is an adjunct lecturer and academic subject expert in Architectural Technology at the School of Engineering, University of Florence.

Our Team

Architects, engineers, interior designers and specialist professionals work together in teams tailored to the specific requirements of each project.

ARCHITECT | PLANNING AND APPROVAL PROCEDURES

LUCIA BOZZA

Specialising in the management of planning, administrative, health and hygiene procedures, she has extensive experience in projects involving listed properties and commercial premises.

ADMINISTRATION AND ACCOUNTING

SIMONA DONATI

She coordinates the firm’s administrative and accounting activities.

Collaborators

ENGINEERING GRADUATE

EDOARDO CAPPELLI

INTERIOR DESIGNER

FRANCESCA MURA

ARCHITECTURE GRADUATE

ROBERTA CALITRI

Professionalism, dedication and passion for a complete design process, from concept to realization.